It’s February so Hollywood is on fire as the flames of the Mighty Oscar Hype Machine burn their way across the collective consciousness of all in its path.

In other words. you can’t pick up an entertainment publication, scroll across a website or even turn on a radio without being slammed by news of the Academy Awards. Apparently the universe will perish and the populace will die screaming in agony if you miss what Natalie Portman is wearing on the red carpet.
Or something like that, I may be over-exaggerating but I’m just caught up in the frenzy.
I used to love the Oscars but my tolerance shrunk as the production ran longer and longer each year. They’ve added more blockbusters (True Grit) and kiddie fare (Toy Story 3) in an effort to reach a wider, more tolerant audience, but I still don’t think they can grab the coveted male 18-34 demographic if they continue to shun features like The Expendables.

Image via Wikipedia
Yeah, I know Stallone and crew aren’t Oscar-worthy thespians, but way back when the original idea behind moving pictures was to entertain as well as enlighten. Now the Academy is interested in pushing “serious films” but the Hype Machine is anything but serious.
There are Oscar Party Diets to slim the ladies down for the big night. Recipes for Oscar snacks and of course, fashion predictions detailing which star will be wearing the latest craze by the newest “It” designer. I bet Trojan has an Oscar themed gold-tinted condom just in case your party ends with a bang!
So to speak.
The Academy is only interested in “films” not “movies”, but the public is hungry for movies. They spend their hard-earned cash on movies. They want to see movies honored at the Oscars.
So give the people what they want. Or they may just end up hiring The Expendables to set you straight.
Movie Trailers On Acid!
Image via Wikipedia
Movie trailers have always been kinetic to the nth degree, but these days you need a helmet to get through them!
They contain roughly 50 shots in two-and-a-half minutes, set to a wild soundtrack that leaves you sitting in a pool of your own ear-blood!
Just look at the trailer for the latest Pirates of the Caribbean, filled to the absolute brim with more shots of Johnny Depp than the entire run of 21 Jump Street! Perhaps the reason Captain Jack is so nutty is because he had to endure a string of crazy trailers created by a room full of squirrels hopped up on a mix of Red Bull and lighter fluid!
The last Harry Potter film (yeah, right!), is almost upon us and while the trailer is slightly more subdued than the usual fare, it still carries with it the potential to short-circuit pacemakers.
Our kids are wild enough these days, do they really need the extra shot of adrenalin?
Will the cinematic madness ever end?
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Posted in Entertainment, Life, Movies, Postaweek2011, Social Commentary, Television, Terrible Things, Uncategorized
Tagged Bomberman, Business, Film, Harry Potter, Harry Potter and the Deathly Hallows, Johnny Depp, Movies, Red Bull, Trailer