Thor battled his way to the top of the box office this weekend, earning $66 million, according to studio estimates.
But I guarantee there is a studio boss rolling his beady little eyes because the Marvel hero’s film debut fell short of the $72 million haul some were predicting. Captain America and X-Men: First Class are the next Marvel Studios productions designed to separate you from your hard-earned money, and you know Thor was intended to test the waters for the “Super Summer of 2011″.
Ticket sales slid back in the doldrums as revenues dropped 11% from the same weekend last year. Brandon Gray, president of Box Office Mojo, called Thor‘s opening “ho-hum as far as summer kick-offs go these days.”
So let me get this straight: $66 million is considered “ho-hum”? Sure, the film cost $150 million, but they’re well on their way to making that back just in North America, never mind world-wide receipts.
A big-budget action flick about a Nordic deity should kick-ass in Iceland!
Personally, I loved it. But then again, the film was loaded with inside references designed to set a fanboy’s pulse racing.
I guess if you’re a studio douchebag in a suit, the only plot point you care about is the “Gross revenue” figure in the Wikipedia entry.