But as what exactly?
To the uninitiated, in fanboy-speak, a reboot of the DC Comics family of titles, (Superman, Batman, Green Lantern, etc.) essentially means over 50 established titles will undergo a revamp of their oft-rewritten 76 year-plus history of shared continuity.
In other words, the names and faces will stay the same, but when it comes to just about everything else after August 31st, all bets are off.
With over 50 new #1 issues, a Geoff Johns-Jim Lee (they’re HUGELY popular comic writers/artists) Justice League, and a plan to fully embrace “same-day” digital distribution (The first major publisher to do so) the Warner Bros. owned company is taking a MAJOR gamble with their market share.
Or are they?
DC is one of the “Big Two”, (Disney-owned Marvel Comics being the other, ‘natch!) and their fans are nothing if not loyal. Not to mention they’re backed by a monster company who won’t let their Golden Goose fail.
I use the term because in addition to monthly comic book titles, DC’s characters appear in novels, video games, clothing and literally thousands of other products.
Warner Bros can’t afford let the DCU reboot fail. Even the timing of the announcement has been calculated to coincide with the release of the second issue of Flashpoint, the DC mini-series focussing on a world on the brink of destruction, the result of a timeline-altering villain.
The biggest change so far? Dr. Thomas Wayne survives the famour robbery and becomes Batman to avenge the murder of his wife and son!


Now that readers know just what the final outcome of Flashpoint will be, sales should fly higher than you-know-who! Of course, if readers decide to resent DC for tinkering with established continuity once again, this reboot will become the comic book equivalent of New Coke!

Related articles
- DC Comics to relaunch most titles at No. 1 (seattlepi.com)
- DC Comics to Relaunch Entire Line, Including Day-and-Date Digital (techland.time.com)
- This fall, DC Comics will restart every big superhero comic at issue #1 [Comics] (io9.com)





#43: When Good Heroes Get Bad Reps!
Today saw the release of Aquaman #1.
The seventh Aquaman #1.
He can withstand the crushing pressure of the ocean depths and this makes him tough enough to be invulnerable to machine gun fire. He also possesses superhuman strength and can swim at speeds of 10,000 feet per second. He can even swim up Niagara Falls!
But ask most people who he is and what do they say?
“Isn’t he that fish guy?”
He’s been around since 1941 and has navigated the treacherous waters of comic book popularity with the best of them. He’s starred in cartoons, been a Super Friend and even had a television pilot centered around him. It failed miserably, but you gotta admire the orange and green garbed one’s tenacity.
He’s adapted with the times: a hip, blue outfit and attitude for the 1980s:
Image via Wikipedia
A beard, long hair and a hook (He sacrificed a hand for his fans. How many superheroes do that?) for the 1990s.
Image via Wikipedia
But every time, his sales eventually dip and DC Comics sinks the King of the Seven Seas to a watery grave.
But somehow, he still floats to the top. Now he has Geoff Johns, arguably the comic scribe of our age, guiding his adventures.
His creators have even acknowledged his PR issues and dealt with them head on by subject our hero to heckling from fellow diners at a seafood restaurant. In their defense, he does order fish and chips!
Will he succeed this time? I wouldn’t bet your buried treasure on it, but one thing is for sure: he’ll always survive to ride the waves again. Until the undertow of public sentiment drags him down – again.
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Posted in 100 Terrible Things, Comic Books, Life, Postaweek2011, Social Commentary, Terrible Things, Uncategorized
Tagged Aquaman, Comics, DC Comics, Geoff Johns