First they overhauled their entire universe and launched the “New 52″.
This has actually worked out – so far – and sales are very healthy so enough said.
Now however, they’ve redesigned their company logo and set off a division in their fan base.
I can see what they’re going for here; there’s a Watchmen inspired logo and Green Lantern emerald power logo but the rest have me stumped. Still, it’s their company, they can do what they like with their logo. I just hope they don’t pull a “New Coke” and piss off their fans before returning to the status quo a few months later.
Take a close look at the DC logos below: you can see a smooth evolution between designs through the years, something that is now missing. The new looks suggest the “D” is peeling back from the funky “C”.
Some observers are suggesting the new logos are symbolic of a regime change at the comic book giant, I hope this isn’t the case; company politics shouldn’t spill over to the finished product… ever. Parent company Warner Bros. may be sending a message to their #1 competitor, Marvel Comics owners Disney.
If the boys in suits want Bugs Bunny and Mickey Mouse want to duke it out, fine. Just keep it in the funny pages, won’t you, boys?
Other observers are suggesting someone simply fell asleep at the switch and forgot that a comic book company’s logo should reflect their fun and creative attitude.
Personally, I love this one…