Have you ever heard of a King that visits his subjects’ homes?
You have now.
Apparently, the rules have changed when it comes to fast food royalty. Burger King has rolled out a home-delivery service for its signature Whoppers, fries, and other fast-food fare, starting at a handful of Washington, D.C.–area locations.
Here’s the skinny, so to speak:
- No fountain drinks, coffee or milkshakes.
- No breakfast foods.
- Delivery costs $2 an order.
- You must live within a 10-minute drive of a participating Burger King.
BK not only guarantees 30-minute delivery — it’s promising the Ultimate Deliver Food Delivery Service: ”Proprietary thermal packaging technology” that will keep your fries crisp and burger “hot and fresh”.
It’s a fat bastard’s dream come true.
Burger King may have lost its spot as the No. 2 U.S. burger chain to Wendy’s, (Inexplicably, McDonald’s is still comfortably No. 1.) but this new plan is the company’s “
savvy marketing plan to end all savvy marketing plans”. Some are already calling it “an industry changer.”
Others are screaming, “Does a nation facing an obesity epidemic really need a Burger King that delivers?”
Still others are jumping for joy. At least they would be if they could get their fat asses off their couches.
- Couch Potato? Burger King Will Deliver – Service is being tested in the Washington, DC, area (darkerme.com)
- For $2 Burger King Will Come to You (foxbusiness.com)