Long before the rise of video games and the world-wide web, kids were actually encouraged to use their imaginations while playing, and toys reflected that.
Presto Magix were simple to use, cheap to produce and brilliant in their ability to stimulate a rugrat’s creative side. There were dozens of kits ranging in variety from Strawberry Shortcake to Spiderman, each consisting of a character-specific background and a sheet of rub-on transfers.
All you needed was a pencil, a flat surface and opposable thumbs. Parents could keep their crazy kids occupied for hours with enough of these affordable kits. That left them plenty of time to smoke cheap dope and attend Key Parties down the block!
It was the Seventies, remember.
Presto Magix were perfect in their day: they certainly made less noise than violent, fast-paced video games and you could even do them outside at the picnic table.
Fresh air and an active imagination, what a combo!